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At 76 x 127 mm, this size is narrower but longer than the usual sizes in this range - 250 labels per roll on a 40 mm core, made for Epson ColorWorks inkjet label printers. The high-gloss coating gives saturated colours with strong contrast.
A glossy label looks premium and catches the eye. The permanent adhesive bonds firmly to cardboard, plastic and film - the elongated shape suits labels with more text or a vertical layout, such as instruction or ingredient labels.