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This compact 76 x 51 mm size is meant for smaller labels: 630 per roll, 40 mm core, for Epson ColorWorks inkjet label printers. The matte coating absorbs ink quickly, giving sharp text and scannable barcodes without smearing.
A matte label doesn't reflect light, stays readable under bright lighting, and is easy to write on by hand - handy for smaller product, price or name labels. The permanent adhesive bonds firmly to cardboard, plastic and film.
For the same size with a glossy look, there's the high-gloss version, also 76 x 51 mm on a 40 mm core.